Aged 100 is Not Too Old to Capitalize on Internet Fame

Explaining the Captain Tom phenomena in the UK

Photo by David T on Unsplash

Captain Tom, a WWII veteran, skyrocketed to fame in the UK in the early days of the pandemic lockdown when a fundraiser he started caught the attention of the media and quickly went viral.

His idea was simple. In the lead up to his 100th birthday at the end of April he…