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Robin Hood Society — How to Capitalize on Your 15 minutes of Internet Fame
Be prepared. You never know when you might get mistaken for the big story of the day and unexpectedly go viral.
There you are an organization toiling away in relative obscurity when a big story breaks about another organization with a similar name. Suddenly your Twitter account is blowing up. Are you prepared to handle it?
This is where the World Wide Robin Hood Society found itself this week after the Robin Hood App catapulted into notoriety for its role in the GameStop/Redditt story. For more about Robin Hood’s role check out Steve LeVine’s How Robinhood Went From Hero to Villain in 48 Hours.
Many people turned to @robinhood on Twitter to air their strong feelings. The only problem is the @robinhood account is run by the Robin Hood Society not the Robin Hood App whose handle is @robinhoodapp.
What happens next is a master class in how to handle sudden unexpected attention and harness it to grow your brand awareness and reach. There are many lessons about what to do when you find yourself in the spotlight and how to position yourself to be ready to catch a wave and ride it for all its worth.
