Why the Heck Did I Click on These Titles? What Makes a Title Grab Readers?

Headlines that grabbed me from the FOR YOU page today

Mary DeVries
7 min readFeb 10, 2023
Like a good title, this photo raises so many questions. Photo by Athena: https://www.pexels.com/photo/woman-with-teal-hair-wearing-red-supreme-shirt-grab-by-person-2323181/ cropped by author.

Everyone agrees titles are crucial if you want to get read online. But how do you know what works? Don’t different things attract different readers?

After being a prolific reader and writer for over two years, I’ve been mostly away from Medium for the last few months. Today, I ventured back and clicked on a bunch of interesting-looking stories from my for you homepage.

As a public service to my fellow Medium writers, I’m going to share a case study of one to show which titles worked magic on me. Follow along to figure out how the mind of one reader works.

Brené Brown Says, “America, Y’all Need to Feel Shame Again”

This one hooked me even before I noticed it was written by the great Amy Sea. It was the quote and author combo that reeled me in.

Brené Brown isn’t a pro-shame kind of person. What did I miss? I need to know.

My Financial Advisor Was Arrested At The McDonald’s Drive-In Window

Ruby Lee’s story also nabbed me with mystery. Why was her financial advisor arrested…

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Mary DeVries

The older I get, the less I know. That won’t stop me from writing about everything and anything under the sun. Join me in delighting and despairing about life.